EXECUTIVE LEADERSHIP TEAM
EXECUTIVE LEADERSHIP TEAM
EXECUTIVE LEADERSHIP TEAM
EXECUTIVE LEADERSHIP TEAM
EXECUTIVE LEADERSHIP TEAM
EXECUTIVE LEADERSHIP TEAM
THE PAC WEST GROUP LEADERSHIP TEAM
ERNEST PEARSALL: President, PWG Sports, Global Brand Officer
Ernest Pearsall is the Chief Branding Officer and President of the Pac West Group Sports Division. With nearly 30 years of experience in youth sports and collegiate athletics, including roles as a Division 1 basketball coach at Saint Joseph's University, Columbia University, and Mississippi Valley State University, Ernest brings a wealth of expertise to PWG.
His corporate experience in budgeting and finance, notably as Director of Budget Planning at Drexel University, enhances his ability to manage financial and relationship aspects for PWG. Ernest has also mentored numerous NBA and NFL athletes, guiding them in community service initiatives, corporate partnerships, and financial management.
At PWG, Ernest leverages his business acumen and relationship skills to drive company growth. He is actively involved in various projects, including television and film content development, publication, and directing the sports branch of PWG.
THE PAC WEST GROUP LEADERSHIP TEAM
TYRONE HENDRIX: President, PWG Music
Tyrone Hendrix is a world-class musician, producer, venue owner, and entrepreneur in Portland, Oregon. Originally from Oakland, CA, Tyrone moved to Portland in 2004 and has since become a key ambassador for the local music scene. He has played with renowned artists like Liv Warfield, Mike Phillips, The Portland Cello Project, Allen Stone, and legends Stevie Wonder and the late Prince. He has also appeared on "Jimmy Fallon" and "The Arsenio Hall Show."
In 2016, Tyrone released his debut album, "Rhythm On Life Vol. 1," followed by "Rhythm On Life Vol. 2" in 2019, which won him the SoulTracks Reader's Choice Award for New Artist of the Year.
Tyrone's commitment to music and community has made him a staple in Portland's cultural scene. As a dedicated artist and community leader, Tyrone continues to inspire and uplift through his various projects and performances.
THE PAC WEST GROUP LEADRSHIP TEAM
KAYODE BALOGUN (DJ AMBUSH): PRESIDENT, THE PWG NETWORK
"With a music career spanning over 30 years, l've worn many hats. DJ, Event Producer, Art Curator, Podcaster, Radio Personality and Host. Those talents have taken me up and down the east coast (where I'm from and have found me a home in Portland, Oregon.
I'm driven by a desire to connect with the community across all intersections, and a passion to see people enjoying themselves. Those motivations weren't clearly defined when / started my journey as a music collector at the age of 14. Creating "pause tapes" for my friends and family, I became the go to person when it came to providing music for the functions. By my senior year in high school I started collecting vinyl. My love for DJing has taken me all over, with over 30yrs of experience in nightclubs, concerts, festivals, retail locations, private and corporate events.
Having spent the last 5 years at the helm of Portland's only Black led radio station. My mission was allowed to come into its fullness as we eliminated barriers for Black and Brown creatives to engage with their communities, while sharing their stories with the world. The PWG Network is an expansion of that work."
LINKTREE: DJ AMBUSH
THE PAC WEST GROUP LEADERSHIP TEAM
CHRIS EVANS: President, PWG Media
With over a decade of experience in media, Chris specializes in content creation, marketing, branding, public relations, and digital strategy. He has collaborated with a diverse range of clients, from startups to established brands, tailoring strategies to amplify their messages and reach target audiences.
Chris combines creativity with strategic insight to ensure every project exceeds expectations. Passionate about storytelling, he delivers compelling narratives that resonate with audiences and drive engagement.
THE PAC WEST GROUP LEADERSHIP TEAM
ROB CORNELIUS: President, PWG Creative Group. Operations, PWG Non-Profit PDX
Rob, a graduate of The University of Mississippi, has a diverse background in shipping, energy, healthcare, and sales, which he has harnessed to become a next-level marketing professional.
His wide-ranging talents and creative approach set him apart in the marketing and events industry. Rob's experience with non-profits and his deep passion for sports, evident through his extensive memorabilia collection, make him a perfect fit for The Pac West Group.
His unique blend of skills and creativity ensures he meets every challenge with innovation and excellence.
THE PAC WEST GROUP LEADERSHIP TEAM
EBONY WHITE: Executive Director , PWG Non-Profit PDX
Ebony White, a native of Long Beach, CA, is a dedicated humanitarian with a focus on social and environmental health. She has actively participated in city initiatives aimed at reducing violence and promoting mental health awareness for displaced individuals, specifically working to increase the visibility of people of color with mental illness diagnoses.
For years, Ebony has worked to enhance communication and connectivity, advocating for sustainability and equitable growth.
Currently, Ebony serves as the Executive Director for two Portland, OR, nonprofits: Ladies of the Rose Foundation and PWG Non-Profit PDX. Ladies of the Rose Foundation connects industry and community through music and art, emphasizing equitable exchange as a core value.
THE PAC WEST GROUP LEADRSHIP TEAM
ANDY STOKES: CEO, New 5 Records/PWG
Andy Stokes, known as the “Northwest King of Soul Music,” is a celebrated R&B and soul singer-songwriter with over three decades in the industry. Renowned for his powerful vocals and dynamic live performances, he is a two-time inductee into Oregon’s Music Hall of Fame and a recipient of multiple regional awards. His hit single “Best Day Ever” stayed on the Billboard Adult R&B charts for 25 weeks and became a top wedding song on Spotify.
Stokes began his career in the 1980s as the lead vocalist for the funk band Cool’r and has performed with notable artists like Peabo Bryson and George Clinton. His recent releases, including “I Don’t Give A Damn,” continue to earn acclaim. Andy holds the position of Secretary of the Pacific Northwest Chapter of the Recording Academy, supporting music excellence.
Stokes is currently the CEO of New 5 Records / PWG, an independent label that has produced his successful singles, maintaining his prominent presence in the R&B and soul music scene. New 5 Records is truly a family affair as Andy manages the business along side his wife, Vicki Prince-Wright.
THE PAC WEST GROUP LEADRSHIP TEAM
JOSEPH RUIZ: VICE PRESIDENT, PWG MEDIA (PDX)
Joseph Ruiz is a seasoned storyteller dedicated to illuminating untold narratives through documentaries and podcasts. With a keen eye for detail and a talent for captivating storytelling, he explores diverse topics from social issues to historical events, offering thought-provoking insights and sparking meaningful conversations.
Joseph's work aims to inspire, educate, and challenge perspectives, inviting audiences to explore the world with curiosity and empathy. As a documentary filmmaker and podcast host, he combines compelling interviews, rich audiovisuals, and immersive storytelling techniques to create engaging and impactful content that resonates globally.
THE PAC WEST GROUP LEADRSHIP TEAM
MIKE RICHMOND: DIRECTOR OF INTERNATIONAL BASKETBALL, PWG SPORTS
Mike has been playing basketball since elementary school. He represented South Philly High as an All-American in 1982.
Mike continued his education and basketball at Hubbs' New Mexico Junior College where he was selected for the Junior Olympic team 2x. He then went onto play for UTEP for their strong basketball program and legendary coaching staff. While at UTEP he won 2 conference championships, made 2 NCAA tournament appearances, and was drafted by the Dallas Mavericks in 1987. Due to his mother being ill, he was released from the Mavericks and played in the CBA for 3 years where he earned Rookie of the Year in 1988. Later he played overseas basketball for 13 years. Mike ended his basketball career at age 38 where he won his final championship in 2002.
Mike and, his brother, Joe Richmond launched RGI, an overseas basketball tour that grants U.S. players an opportunity to be seen by European scouts. He has coached men's & women's high school basketball. Later, he joined The World Famous Harlem Globetrotters as a coach.
Basketball has allowed Mike to visit over 58 countries and travel through all 50 U.S. states. Currently, Mike is the Game Day Associate for your Delaware Blue Coats.
THE PAC WEST GROUP LEADRSHIP TEAM
JOE RICHMOND (COACH JOE) - DIRECTOR OF NATIONAL BASKETBALL, PWG SPORTS
Joe Richmond, affectionately known as “Coach Joe,” is a proud South Philadelphia High School graduate and U.S. Navy veteran. For over two decades, he has been a significant figure in the basketball community. Since 2013, Coach Joe has been an integral member of the NBA Philadelphia 76ers' G League affiliate, the Delaware Blue Coats. In 2017, he was honored with the title of Ambassador of Basketball, a role that showcases his commitment to the sport and its impact on the community.
From 2002 to 2012, Coach Joe toured with the world-famous Harlem Globetrotters, an experience that allowed him to visit all 50 states twice and explore over 45 countries. His leadership during this time extended beyond playing and coaching, fostering sportsmanship and entertainment while gaining invaluable insights into professional basketball.
As the driving force behind the Blue Coats' “Books & Basketball Children's Literacy Program”, launched in 2016, Coach Joe has combined his passions for basketball and education. Under his leadership, the program has distributed more than 50,000 books to schools, libraries, and recreation centers throughout the region, helping young people grow athletically and academically.
Coach Joe’s deep love for his family fuels his work, and his vision of creating one united community continuously motivates him. His unwavering dedication to basketball and community service makes him a distinguished leader both on and off the court.
EXECUTIVE COORDINATORS
EXECUTIVE COORDINATORS
EXECUTIVE COORDINATORS
EXECUTIVE COORDINATORS
EXECUTIVE COORDINATORS
EXECUTIVE COORDINATORS
PWG EXECUTIVE COORDINATORS
KASANDRA HENDRIX: Executive Administrator Assistant - PWG/JL25
Kasandra Hendrix is a dedicated Executive Assistant with extensive experience supporting C-suite executives across high-profile corporate, non-profit, and government sectors.
A master of organization and efficiency, she excels at managing complex schedules, coordinating high-stakes meetings, and ensuring seamless company operations.
Known for her proactive approach, exceptional communication skills, and resourceful problem-solving, Kasandra adeptly addresses challenges and handles sensitive information with the utmost confidentiality.
PWG EXECUTIVE COORDINATORS
Courtlon "BUG-EYE" Ward: PWG Sports Community Ambassador
Courtlon "BUG-EYE" Ward is a seasoned coach with over a decade of experience and notable achievements in sports. Starting in 2007, Ward won the D2 National Championship, showcasing his strategic prowess and leadership.
He also coached the San Cassell All Stars AAU team to a second-place national finish in 2006. Ward has made impactful contributions at Curley High School, St. Francis, and Rosedale Baptist, mentoring aspiring athletes.
Additionally, at the Upton Boxing Gym, he trained renowned boxers like Lorenzo 'Truck' Simpson, Gervonte 'Tank' Davis, Mia Ellis, and Malik Hawkins under mentors Calvin Ford, Kenny Ellis, and Mack Allison. Ward's multifaceted expertise and commitment to athlete development have significantly shaped the sports community.
PWG EXECUTIVE COORDINATORS
KC FINK: Program Manager, PWG Non-Profit PDX
KC Fink is dedicated to fostering intergenerational connections and raising awareness about honoring one's roots. Committed to preserving familial legacies, KC engages in community initiatives, such as distributing turkeys to the elderly at the Hollywood Senior Center during Thanksgiving.
KC supports various non-profits and community events, contributing time, labor, and resources to enhance community engagement.
Through their family foundation, KC made shirts with 100% of the proceeds donated to the Kyron Horman Foundation to raise awareness of missing children and support the foundation's services.
PWG EXECUTIVE COORDINATORS
MUSTAFFA MIRZA: Information Technology Leader, PWG
Mustafa is a seasoned IT professional and copywriter with extensive experience in both fields. With a keen eye for detail and a passion for effective communication, he excels in creating compelling content that connects technology with its audience.
Combining years of hands-on IT experience with a talent for storytelling, Mustafa brings a unique blend of technical expertise and creative flair to every project he undertakes.
PWG/JL25 Legal Counsel